Why Nevada Loves

The crisis is real. The response can be early.

We are losing children to despair before they ever reach high school. The mental health system is overwhelmed, families are waiting months for care, and schools are being asked to solve a crisis that starts long before a child reaches the counselor's office. Nevada Loves exists to change the trajectory earlier — by teaching resilience, purpose, and the power to rewrite your own story.

The numbers

A generation is hurting — and waiting.

2nd

Leading cause of death

Suicide is now the second leading cause of death among U.S. children ages 10–14 (CDC, 2023).

Rates more than doubled

Suicide rates in children ages 10–14 more than doubled over the last decade (CDC WISQARS).

60%

Go without treatment

Roughly 60% of youth who experience a major depressive episode do not receive mental health treatment (SAMHSA).

Sources: Centers for Disease Control and Prevention (CDC) WISQARS, 2023; Substance Abuse and Mental Health Services Administration (SAMHSA) National Survey on Drug Use and Health. Data refer to U.S. youth ages 10–14 and adolescents receiving treatment for major depressive episodes.

The system gap

Prevention is not happening where it needs to.

The current mental health system is built largely around crisis and treatment. That is necessary work, but it is not enough. By the time a child is in the emergency room, in therapy, or in psychiatric care, the pain has already reached a breaking point. Meanwhile, waitlists are long, providers are scarce, and many families never get help at all.

Schools are now the most common access point for youth mental health services — yet most educators and counselors are stretched far beyond capacity. A child in distress can wait weeks or months for an appointment while the internal story gets louder: "Nothing helps. No one is coming. This is just who I am."

We need an upstream approach that reaches kids before the crisis — one that builds the internal and social tools that make a crisis less likely in the first place.

What we believe

Resilience, purpose, and empowerment are not luxuries. They are survival skills.

Nevada Loves Foundation is built on a simple, radical belief: adversity shapes us, but it does not have to define us. A child who has faced hardship can learn to regulate their nervous system, speak up for what they need, set goals, and find meaning in their own story. Those capacities are not traits some kids are born with. They are teachable.

Our work is grounded in self-trust: the belief that a child can become the author of their own life. We teach kids to notice their inner world, choose their next step, and reframe their story from "things happen to me" to "I am someone who can build my own life." That shift — from helplessness to agency — is one of the most protective forces a child can carry.

Purpose matters too. Drawing from Viktor Frankl's work on meaning, we help children ask: "What is this teaching me, and who can I help because of it?" A child who believes their pain can become someone else's rescue is a child with a reason to stay, to try, and to keep going.

Lower suicide rates by raising resilience.

Evidence of concept

Early, upstream intervention changes the trajectory.

The science is already clear: reaching children early with structured, skill-building support can measurably reduce the risk of later suicidal thoughts and behaviors. The strongest proof comes from the classroom, but the principle applies wherever children gather — including small groups, after-school settings, and community programs.

The Good Behavior Game (GBG) is a first- and second-grade classroom intervention that teaches self-regulation, teamwork, and impulse control through a simple team-based game. It is backed by a randomized controlled trial (RCT) that followed children into young adulthood and found that the GBG significantly reduced suicide ideation and attempts — more than a decade after the two-year program ended (Wilcox et al., Drug and Alcohol Dependence, 2008; Kellam et al.). The GBG is listed by Blueprints for Healthy Youth Development, has been recognized by the U.S. Substance Abuse and Mental Health Services Administration (SAMHSA), and is rated as a promising to effective prevention approach by independent review bodies.

The evidence also teaches caution. The large-scale MYRIAD trial tested universal school-based mindfulness training in early adolescence and found it did not reduce mental health problems or improve well-being compared with ordinary schooling (Kuyken et al., Evidence-Based Mental Health, 2022). That is a crucial finding: meditation and breath work, on their own, are not enough. Nevada Loves Kids treats them as one capacity within a broader framework — practiced alongside self-regulation, communication, self-efficacy, goals, and purpose — so they support real life rather than sit in isolation.

That is an RCT-grade result: a universal, low-cost, early-childhood intervention changed long-term suicide risk. It proves that what we do with 6- to 8-year-olds can still matter at age 19 and beyond. It also proves that the skills we target — self-regulation, attention, social cooperation, and the belief that one's behavior matters — are genuine protective factors, not just feel-good concepts.

The upstream evidence also extends earlier. The Nurse-Family Partnership (NFP), a home-visiting program for first-time mothers, is one of the most rigorously studied early-life interventions in the world and has shown benefits for maternal health, child development, and long-term outcomes through randomized trials. It demonstrates that prevention can begin before a child ever enters a classroom.

Yet the gap between these proven programs and the children who need them is large. School-based programs are often underfunded and hard to scale. Small-group, trauma-informed resilience programming for the 6–12 window — especially for children growing up through adversity — is still relatively rare compared to the surge of adolescent and crisis services. That is the space Nevada Loves Kids is designed to fill.

RCT-grade

GBG produced durable, statistically significant reductions in young-adult suicide ideation and attempts.

Underserved window

Preteen, small-group, trauma-aware resilience programming is far less common than teen or crisis services.

How we respond

Start at age 6–12, before the story hardens.

The 6–12 window is a critical period. Identity is still forming, the brain is highly plastic, and a child's interpretation of adversity is still open to revision. A child who learns self-regulation, communication, self-efficacy, and goal-setting at this age carries those tools into adolescence — when risk rises and the inner voice becomes harder to reach.

Nevada Loves Kids teaches ten practical capacities in small-group, trauma-aware sessions. The curriculum is not a replacement for therapy or medical care; it is a prevention layer that can reach kids before they need crisis services. We focus on skills that peer-reviewed research links to better outcomes: self-regulation, executive function, supportive relationships, a sense of meaning, and the belief that one's actions matter.

When a child believes they can handle hard things, that their life has purpose, and that they are the author of their own future — the path forward changes.